(Thanks to [@Sbikh](https://twitter.com/sbikh/status/1379988638616887298) for sharing the pic.) **To have a unicorn or to be a cockroach?** As a founder, I think, it is much more important to be a cockroach. To survive. To keep innovating. To stay relevant. _Unicorn_ is just a _number_. A number _not_ given by our _customers_ but by our peers. To have a _unicorn_ requires _raising_ a million dollars at a billion dollar valuation. To be a cockroach requires creating something. _Everyday_! For years!! As @Sbikh says, “business is an effort of lifetime.” Isn't that more fun?